Saturday, September 26, 2009

Unveiling Aldric Tinker, CreateChange and CreateCopy Logos

Without further ado, I am proud to share with you the logos for Aldric Tinker (the Business), CreateChange and Create Copy.

SE - Black Inspired by the soaring phoenix, Mohd. Izwan Ismail designed this logo especially for the use of Aldric Tinker, present and future divisions as well as incorporation of the business at a later stage.

Untitled

 

CreateCopy logo Small

Thursday, September 24, 2009

Reason #1 Your Goals Fail: You Subconsciously Hate It!

It's New Year's Eve. Along with your friends and family, you're gathered together to celebrate the coming of the New Year. Someone talks about their accomplishments in the past year. Another tries to avoid the topic but focusing on the New Year and what it can bring. Suddenly you find yourself in a crowd talking about the Resolution.

A friend says she wants to lose weight. She's been dying to enter into that sexy black dress she bought at the last sale. She saw how Angelina Jolie looked in it and how the guys in the office went gaga! Proudly she shares how she's signed up at the local gym and hired a personal trainer!

As the waiter is passing the champagne, the conversation turns to another member of the group. This is a guy who's just graduated from university. Looking forward to start next Monday. Proud with his accomplishments and drunk from the praises and congratulatory messages, the young professional shares how this year he wants to get a car. Somehow your attention starts to drift off and his voice is barely audible. You're searching frantically in you, what should your reply be? What do you want? Wealth? Health? Marriage? Relationship? A promotion? Increasing your client base?

Year in, year out, we make and share New Year’s Resolution. Neither you nor I are exempted. As the year progresses, night turns to day and day turns to night, we stack on the New Year's Resolution other goals which seemed so important and relavent at the time. After several moons, somehow nothing has changed. Life is as it was before.

What happened along the way? You got burned out pursuing your goals? Maybe it became too far-fetched for you to chase. Some of us just leave it as it is. Just like when you resolve to reduce your weight or increase your income.

Let's examine one of the reasons goals fail.

As we grow up, we're indoctrinated with this idea that we must always set our goals. It must be so objective that when people see it, they'll be impressed. Or at least the goal will not draw negative remarks. More often than not, goals are something you come up with just to make sure you fit.

Think about it: what drives your 12 year old would want to say his aim is to score 5As in his UPSR*? Unless he already knows what it means to score a 5A, he'll just be parroting what his parents, relatives and friends want. Can you remember how you faced public exams while in school? Unless it really means something to you, you couldn't care less.

Yes, you're normal. But what does this have to do with goals?

The mind is divided into 2 parts: the conscious and the subconscious/unconscious. Of course, there's a third depending on your school of thought (no pun intended).

What you decide consciously is what you get after analyzing the facts, gathering the information, doing the reasoning and the logical process - independent of all emotions. This is where 'civilized and educated individuals' tend to derive their goals from. After all, logical and reasonable goals are the right things!

Then there's the subconscious. Herein lays your emotions, your memories, you beliefs and your values. Like an iceberg, this part is the one that's underwater. This is also where we put the various organs of the brain used to regulate hormones, breathing, motor activities, and anything you don't control consciously but functions in your body.

In the traditional process of goal setting, many mantras are created. Most are designed to deny the involvement of the subconscious. Which - if you’re a student of neurolinguistic programming, hypnosis, psychology, psychiatry, and the mind - is a grave mistake?

A mistake?

Let's take a look at your mind: it functions 100%. Every second, your conscious and subconscious works together to get you through the day. While your conscious mind is preoccupied by whatever it is that needs your attention, your subconscious works to make sense of it.

What are you most likely not going to do: things you hate, dislike, are phobic of, or couldn't care less? Think about the things you like to do. What makes you like doing it? Do you find pleasure and fulfillment? Do you enjoy it? Does it tickle your funny bones? Perhaps your taste buds are stirred and your imagination stretched? Have you ever found yourself doing things just because it felt right? Or because your gut feeling says so?

Pause. Step back. Did you notice anything in the last paragraph? Which mind did you use? Your subconscious or your conscious?

Isn't it funny how people who love what they do just get better and enjoy it no matter what others say? Isn't it funny that these people are the ones chasing their goals, dreams and expectation and living success of their own terms?

So what can you do during the New Year's Party? Talk about something you're passionate about and turn it into a platform for your goal. You may not enjoy going to the gym, but you enjoy jogging or a marathon. You may not like eating carrots for lunch, breakfast and dinner. But you do like eating salad.

Your subconscious is not a primitive and dumb part of you. It's there for a reason. Use it and make it a part of you.

*UPSR: Ujian Penilaian Sekolah Rendah. Trans: Primary School Evaluation Exams.